Tiff Chou

The Challenge

With the museum being a popular destination, the queues often become long and dreaded wait times. Our challenge was to conceptualize a queue experience that will allow the visitors to become immersed in Dali's surrealist art before they even reached the galleries.

About the Salvador Dalí Museum

The Salvador Dalí Museum houses the largest collection of Dalí's works outside Europe. Their mission statement is to educate, inspire and delight the visitors with the artwork of Salvador Dalí.

Our Solution

As opposed to recreating or shifting the current queue structure, our approach was to add delightful and educational elements to the current structure that will allow a more cohesively guided experience.

Meet Sue and Mike!

For our presentation we created two personas using the most popular demographics of the current museum visitors to give a walk-through of what the new queue experience would be like.

Follow the Ants!

To start if off, we want to let the ants from Dali's world guide the visitors the entire way. With Dali's famous ants on the floor guiding  the visitors, it also serves as a point of interest that gets the visitors excited for the rest of their experience in the museum.

Online Ticket Purchase

Upon checking out the queue on our first day, we realize that there was an abandoned computer in the corner of the gift shop. We suggest for it to be fixed so that future visitors could purchase tickets online and simply pick them up.

Introducing "Stickets"

Stickers that are tickets are easier to put on as opposed to time consuming wristbands. Differnt Stickets could be meant for different kind of tickets such as one-day passes, monthly passes or annual members. However,  the stickets could also be a rotational thing so that visitors would be able to get different stickets every so often.

Signage

A directory right by the entrance and a banner that utilizes the fly space of the gift shop will give first-time visitors an immediate sense of direction. The banners provides seasonal information and acts as a point of interest for visitors standing in line. The banner could be changed according to the different exhibitions that are occurring to further promote the different galleries offered.

Fun Facts

Making the most out of the monitor on the wall along the queue by putting fun and interesting facts about the museum and Dali himself to engage the visitors waiting in line. This space can be used to further promote the different exhibitions offered and services offered by the museum.

Holographs

Dali's surrealist art is all about illusions and not being able to tell apart the dreamland from the real world. Thus, placing holographic images along the queue as a low cost solution would further keep the visitors intrigued and excited for their experience at the Dali Museum.

Headset Return Station

Talking to the museum staff we learned that the headsets do not need to be charged after one-time use, in fact they could last up to the entire day. Thus, we suggested moving the headset return to the third floor where the galleries are. This emits the traffic jam of visitors that are attempting to both borrow and return headsets in the ticketing area. This streamlines the check-in process. The ticketing staff will be able to hand out tickets and headsets according to the needs of the different visitors without having to worry about headsets returners coming from the other direction, thus creating a more personalized experience for visitors

Conversation Starters

Lastly, stickets could also serve as a mini souvenir of the visitors' experience at the museum. With it's base as a sticker, the stickets could be reused onto places such as notebooks and laptops and thus creating a conversation starter. While the idea of the stickets is to blend a sticker with a ticket, it can also play a part serving as advertising material for the museum by becoming a conversational point.

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